The mobile app community must have breathed a sigh of relief when Apple announced it was delaying the launch of the IDFA privacy updates until early 2021. The proposed change had only been made public in June, giving companies little…
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Zitga increase ROAS by 20% with Bango Audiences

September 29, 2020▪︎Sukey Miller
Zitga Studio is a Vietnamese mobile game company that develops and publishes popular titles including Stickman Legends, Empire Warriors and Cyber Fighters. With hundreds of thousands of downloads per month across the globe, Zitga wanted to increase ROAS by increasing…
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It’s been just over a year since Bango Marketplace launched and already it is being recognized as an innovative route to increasing the paying user base for apps. Business of Apps has hailed Bango Marketplace as one of the Top…
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5G: With great power comes great change

September 3, 2020▪︎Anna Todd
All good product roll outs take time. And 5G is no different, with an infrastructure in its infancy and the high price of compatible devices. But, in the next five years or so, 4G will fade out and 5G will…
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Three minutes with Nexon

August 18, 2020▪︎Sukey Miller
User acquisition and monetization insights from a global leader
The Bango 'Three Minutes With' series talks with app developers around the world to get their views and experiences with user acquisition and monetization in the global marketplace. In the latest article, Bango Marketplace talk with global leader in online…
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Bango Marketplace gathers momentum in 2020
From the mysteries of a crystal ball to the grainy swirl of tea leaves, there are many, often questionable, ways to predict the future. But when it comes to data, the outlook is far clearer. Since the global pandemic stopped…
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3 Minutes with Hatch Entertainment

July 8, 2020▪︎Anna Todd
The Bango 'Three Minutes With' series talks with app developers around the world to get their views and experiences with user acquisition and monetization in the global marketplace. In the latest article, Bango Marketplace talk with Rovio’s Hatch Entertainment. Based…
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Korean app developer Nimble Neuron were really pleased with the results of their app marketing campaign after adding a Bango paying user audience. Not only did they capture a 2X increase in paying users for their strategy game, they also…
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When it comes to innovation, Japan is a world leader: the laptop, the Walkman, the pocket calculator, to name but a few. But when it comes to cashless payments, Japan has been slow on the uptake. Five years ago, research…
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Bango’s new CEO Paul Larbey has been in the role for six months, but he’s been in the tech industry far longer. Here Paul talks about Bango’s latest announcements, his decades of experience in telecoms and why, for those on…
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